For this year’s National Heroes Day, Pilipinas Shell Petroleum Corporation (Shell) honored the everyday Filipino by holding simultaneous events called Salamat sa mg Bakunadong Bayani and Araw ng Service Champion. The programs benefited Shell's vaccinated customers, as well as its station attendants - who they refer to as Service Champions - who Shell believe, are today’s heroes for their contributions in keeping communities safe and the economy running during the pandemic.
The “Salamat sa mga Bakunadong Bayani” campaign gave vaccinated customers special incentives when they present their vaccination cards at Shell stations. These included discounts on Shell fuels and items from Shell Select, limited-edition merchandise using Shell Go+ points, and free fuel with every purchase of select Shell Lubricants during the exclusive National Heroes Day promo period of August 23-September 12, 2021.
Pilipinas Shell FuelSave Brand Manager Vanessa Ejercito said the limited time offer, in partnership with Ingat Angat Bakuna Lahat, aimed to delight customers while making their day-to-day journeys easier, safer, and more enjoyable with Shell’s Bakuna Benefits. “Let us all do our part to keep moving the Philippines forward by getting vaccinated,” she added.
Meanwhile, Shell Mobility Operations Manager Tabbee Bagadion-Puertas commended Shell Service Champions for their dedication and positive attitude as Shell’s frontliners during the Araw ng Service Champion. Together with the commendation, Puertas also reminded their Service Champions to protect their health as a way of also protecting others especially their loved ones: “‘Wag kakalimutan na habang inaalagaan niyo ang inyong mga customer, dapat inaalagaan niyo rin ang inyong mga sarili. Importante na magpabakuna laban sa COVID-19.” (But while you’re taking good care of our customers, don’t forget to also take care of yourselves. It is important to be vaccinated against COVID-19.)
Earlier this year, Pilipinas Shell launched a nationwide vaccination campaign called "Good Jab!" for the estimated 17,000 Service Champions attending over 1,100 Shell Mobility sites across the country. This is to ensure the safety of their frontline staff and customers as they interact with approximately one million customers daily. The program supports the education and inoculation of Service Champions with their respective LGUs through incentives and monitoring of their vaccination status.
Shell remains committed to improving customer experience and advocating safety as a shared responsibility with initiatives like Shell's Bakuna Benefits and Good Jab! to continuously serve all of Shell’s partners and customers.