Nissan Phillippines and the Department of Tourism (DOT) renewed the partnership for the Nissan Safe Trips campaign. The partnership aims to promote safe and responsible travel to support the revival of the tourism industry after the quarantine lockdowns. The contract signing was held at the Boracay New Coast Beach, in Malay, Boracay.
For Safe Trips’ next chapter, Nissan aims to intensify efforts in supporting local businesses and ramping up awareness on sustainable tourism. Set against the backdrop of Boracay’s pristine white sands, the Japanese automaker and the DOT celebrated this milestone with a ceremonial signing followed by a press conference with select motoring, travel, and lifestyle media.
“Through this campaign, we have seen for ourselves that safety and responsibility are not obstacles to enjoying the beautiful destinations of the Philippines. In fact, they are important factors that make your trip a more enjoyable experience for you and your loved ones. This is an advocacy that we are excited to continue with the DOT,” said Nissan Philippines President and Managing Director Atsushi Najima.
(L-R) Nissan Philippines’ General Manager for Communications Dax Avenido, Nissan Philippines President and Managing Director Atsushi Najima, Department of Tourism Secretary Bernadette Romulo-Puyat (via video call), Department of Tourism Assistant Secretary Howard Lance Uyking, and Department of Tourism Region 6 Director Cristine Mansinares show to the press the signed contract of Nissan Philippines and the Department of Tourism’s renewed partnership for Safe Trips.
On the path to recovery
Since its launch in November 2020, Nissan and the DOT have developed educational and promotional content on how to safely and responsibly travel to local tourist destinations. This includes social media content that provides useful tips for land travel and updates on reopened attractions.
“The Department of Tourism gladly welcomes the renewal of its Safe Trips partnership with Nissan Philippines to continue the push to revive our tourism industry safely and responsibly. As more people travel to our tourist destinations all over the country, jobs and sustainable livelihoods are restored and created for millions of Filipinos,” shared Tourism Secretary Bernadette Romulo-Puyat, who attended the ceremonial signing virtually.
Together with the DOT, select media, and influencers, Nissan made the 12-hour land and sea journey to Boracay Island in the updated Nissan line-up of vehicles to promote and demonstrate long-distance land travel as a fun and exciting way to reach popular local destinations. The road trip featured the Nissan Navara, Terra, Almera, and LEAF, each equipped with Nissan Intelligent Mobility features that represent the brand’s focus on safety and comfort, making them the perfect companions for any type of journey.
Nissan Philippines President and Managing Director Atsushi Najima with Malay, Aklan Mayor Frolibar S. Bautista, Nissan Dealer Principals, and officers of the Electric Vehicle Association of the Philippines.
Towards a sustainable future
As part of this new chapter in its Safe Trips campaign, the brand brings the Nissan LEAF to Boracay in an effort to advance sustainable tourist destinations. Part of the itinerary was a demonstration of the LEAF for Boracay hotel executives, members of the Electric Vehicle Association of the Philippines (EVAP), DOT, and the local government leaders of Aklan.
Also demonstrated during several pocket events was the LEAF’s vehicle-to-everything (V2X) technology. This enables bi-directional charging to use energy from the LEAF battery to power homes and equipment, as well as provide solutions in areas such as ecotourism as well as disaster resilience.
Ingat kayo!
To mark the next phase of the Safe Trips campaign, Nissan Philippines recently released an original song, entitled “Ingat Kayo,” a song that highlights the Filipino culture of care and concern. Brought to life in a music video performed by renowned OPM artists Barbie Almalbis and Noel Cabangon, and written by Rolando Navarro, Nissan’s General Manager for Sales, both the song and the music video convey the universal message of care expressed in 7 distinct languages from around the country.
“Safety is embedded in Nissan’s DNA. It is also an expression of how we care for our customers and stakeholders. This uplifting song perfectly encapsulates who we are as a company and how our actions enrich the lives of every Filipino,” shared Najima.
Check out the MTV here: https://www.youtube.com/watch?v=u4kYfRlRxzA&ab_channel=NissanPhilippines
Read more about Nissan here:
- https://ignition.ph/news/all-new-nissan-almera-launched-in-the-philippines
- https://ignition.ph/news/nissan-ph-is-co-presentor-of-9th-philippine-electric-vehicle-summit-pushes-for-switch-to-evs
- https://ignition.ph/features/launched-new-nissan-terra-prices-start-at-php1-649m
- https://ignition.ph/news/launched-the-2021-nissan-leaf
- https://ignition.ph/features/the-new-nissan-navara-is-here