(L to R) Michael Nunag (Chief Representative to the Philippines) and Fiona Valle of Michelin Philippines | Photo by Mika Fernandez-David
Tire maker Michelin recently unveiled their newest line of tires for small and mid-sized passenger cars, the Michelin Energy XM2+. With the tagline “Your Stopping Superpower,” the XM2+ targets the young and budget-conscious consumers looking for tires with safety and performance that last. Developed to outperform its previous generation in wet braking, the Michelin Energy XM2+ offers ultimate safety – both when new and throughout its useful life.
“The Michelin EnergyXM2+ improves, in various aspects, on its predecessor – the Michelin Energy XM2, which has been a leading mass-market tire for 8 consecutive years. Its performance is made to last. Also, the tire’s “Stopping Superpower” is preserved at a high level, even when the tire has been used for a long time. As its advertising campaign goes, Michelin Energy XM2+ is a “Stopping Superpower”, keeping consumers safe and confident on the road, time after time,” said Michael Nunag, Michelin Chief Representative to the Philippines.
At the launch, Nunag explained that the Michelin Energy XM2+, with a new full-silica rubber compound, provides shorter wet braking distances by 1.5 meters when new, and by 2.6 meters when worn, compared to the average of other premium tire manufacturers. Based on the third-party testing thy commissioned, the tire also offers longer mileage that outlasts other premium tire manufacturers by 25%.
“The ‘+’ sign on the sidewall denotes the rubber compound upgrade that is behind the braking superiority of the Michelin Energy XM2+ versus its predecessor. The tire also maintains the Green ‘X’ marking of its predecessor, indicating optimized fuel savings. We hope the combination of enhanced safety and superior value-for-money will particularly appeal to the younger consumers,” Nunag added.
The new Michelin Energy XM2+ is now available at Michelin’s authorized dealers across the nation in 36 sizes, from 14- to 16-inch diameter. For more information, please visit www.michelin.com.ph