Isuzu Philippines Corporation (IPC), together with One Maharlika Motors Sales and Services Corporation, opened Isuzu La Union on October 22, 2021. Located at Barangay Paringao, Bauang, La Union, it is the first Isuzu dealership in the province.
IPC President Hajime Koso led the ribbon-cutting ceremonies together with One Maharlika’s Chairman and President Ben Garcia and VP for Admin Joyce Garcia, as well as Mr. Justo Orros III representing La Union Governor, and Bauang Vice Mayor, Henry Bacurnay, Jr.
One Maharlika President Ben Garcia welcomed the guests and shared their reason for deciding to join Isuzu’s dealer network by saying, “We chose Isuzu because we believe in the products of Isuzu. Worldwide, it is known for its supremacy in diesel engine technology, and here in the Philippines, it is the number one brand. That is why we are really grateful to IPC for trusting us and appointing us to serve the province of La Union."
During his speech, IPC President Koso said, "Today, I am proud that despite the difficult situations due to COVID-19 pandemic, Isuzu Philippines Corporation’s newest dealership, Isuzu La Union, is celebrating its grand opening day. CONGRATULATIONS, ISUZU LA UNION! Now our La Union customers will enjoy the benefit that our partnership brings – Isuzu’s world-class products and services.”
Isuzu La Union is the 10th dealership to follow the Isuzu Outlet Standard (IOS) in the country. It has a total floor area of 8,607-sqm, with a showroom capable to display 1 truck and 4 light commercial vehicles, and a service area that can accommodate at least 2 trucks and 5 light commercial vehicles.
La Union Governor Francisco Emmanuel "Pacoy" R. Ortega III congratulated Isuzu in a pre-recorded video message. “This opening reinvigorates hope as we hold on to our solidarity in rising above the effects of the Covid-19 pandemic. Despite the uncertainties and adversities at present, we remain steadfast in our commitment to provide the highest sense of public service for our constituents, through your help, our partners in the industry development and investment," he said.
For its part, Isuzu La Union’s Vice President for Administration Joyce Garcia acknowledged Mr. Koso’s message with, “together, we can help on another in our nation-building, catering to the needs of our community as One Maharlika will be the bridging vessel to provide the logistical solutions to our people.”
Known worldwide as the trusted brand for diesel engines, Isuzu Philippines boasts of a strong lineup of vehicles for both personal and business use. And with Isuzu La Union's grand opening, these vehicles are now within reach to the Ilocanos.
Isuzu La Union is open for sales and aftersales needs of customers from 8 AM to 5 PM, Mondays to Saturdays.
For more details, visit www.isuzuphil.com.
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