MG’s effort to highlight its move towards electrification is on full display at the 2021 Shanghai Motor Show, and some of the brand’s latest EV (electric vehicle) and PHEV (plug-in hybrid electric vehicle) offerings were put front and center for all to appreciate. These include the popular MG Cyberster EV concept, which looks like a futuristic MGB roadster and boasts of an 800km range, and acceleration from 0-100kph in less than 3 seconds; the handsome MG Linghang PHEV SUV, which succeeds a recently launched petrol variant; and the sporty, new MG 6 PHEV which continues the vehicle line’s racing-inspired driving dynamics with an updated powertrain.
While MG has existed for almost a century, it isn’t an old, dusty brand that’s out of touch with modern times. The brand is primed to focus on three major brand pillars: globalization, digitalization, and rejuvenation; all of which work harmoniously to produce cutting-edge products and services that will be enjoyed by future generations. Its booth at the 2021 Shanghai Motor Show, with its youthful graffiti-like displays, vibrant colors, and vehicle lineup was clearly made for the consumers of tomorrow. The MG 5 display, in particular, is set up in what is being dubbed a “selfie space” that’s worth a post in even the most curated social media accounts. And to complete the brand journey, “time glasses” are made available to visitors of the booth, allowing them to witness the MG story from past to present.
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