• Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Lifestyle
  • Videos
  • Good Finds
What's Hot

It’s EMPOW Weekend this September 30 and October 1!

September 28, 2023

All – New TVS Apache RTR 310 Launched in Bangkok, Thailand

September 25, 2023

Globe to Release Prepaid eSIM by End of the Month

September 19, 2023
Facebook Twitter Instagram YouTube TikTok
Facebook Twitter Instagram YouTube TikTok
Ignition.ph
  • Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Lifestyle
  • Videos
  • Good Finds
Ignition.ph
Home » ‘Ask Ford’ Marks 1st Year in the Philippines
News

‘Ask Ford’ Marks 1st Year in the Philippines

lgdhdBy lgdhdApril 13, 2021No Comments3 Mins Read
Facebook Twitter LinkedIn
Share
Facebook Twitter LinkedIn

‘Ask Ford’, Ford’s intuitive global online knowledge base tool for customers has marked its first year in enhancing customer experience and engagement for Ford customers in the Philippines.

Ask Ford was launched in the Philippines in early 2020 as a 24/7 self-service tool available on the Ford Philippines (www.ford.com.ph) website, allowing customers to ask questions anytime and receive immediate answers retrieved directly from Ford’s systems, owner’s manuals, or Ford websites. It uses the repository’s artificial intelligence (AI) technology to search for the best responses, far beyond the reaches of standard search engines.

Ask Ford can be easily accessed via the magnifying glass icon on the Ford Philippines website and is designed to produce accurate and relevant answers to a wide variety of questions. While it provides benefits to both current and potential Ford customers, Ask Ford also includes specific channels designed to support Ford dealers and Ford’s Customer Relationship Center (CRC) team to obtain the most up-to-date information related to customer queries.

In the Philippines, over 9,300 questions were searched by Ford customers, dealers, and CRC teams in 2020, with over 100 total unique topics searched per month. Overall, the Ranger Raptor was the top searched topic last year by customers.

“With Ask Ford, we are able to engage and better serve our customers with an online tool that helps answer their questions about Ford products and services in an instant,” shares Joyce Laxamana, director, Ford Customer Service Division. “Now more than ever, the Ask Ford tool will be more relevant and useful as we continue to evolve with our customer’s changing behavior, needs, and preferences.”

Ask Ford uses three (3) main tools to generate responses to the questions raised by customers. Firstly, Ford’s comprehensive Knowledge Repository is searched for the most accurate response using natural language processing which assesses the question as a whole rather than just keywords. It also contains a ‘Related Topics’ window, enabling the users to explore similar topics related to their questions.

Second, the tool likewise obtains information from the Owner’s Manual. Users can select the vehicle model and year from the Owner’s Manuals Information tool, click search, and they will be provided the most relevant information related to a specific vehicle.

Lastly, Ask Ford will also use the Web Crawler function, which provides links to all Ford official sites that could help with the customer inquiry.

Ask Ford is available on the Ford Philippines website via https://ford.to/3bI3iV2.

Share. Facebook Twitter LinkedIn

Related Posts

All – New TVS Apache RTR 310 Launched in Bangkok, Thailand

September 25, 2023

Globe to Release Prepaid eSIM by End of the Month

September 19, 2023

Nitto Tires is the Official Tire Partner of the Great Philippine Overland Loop 2023

September 19, 2023

2023 PHRX Tarlac Rally Ends on a High Note

September 18, 2023

HONOR is Launching Several Budget-friendly Smart Devices on September 26

September 15, 2023

LAUNCHED: The 6th-gen CR-V e:HEV E-CVT; Now with Honda CONNECT and Honda SENSING

September 13, 2023
Add A Comment

Leave A Reply Cancel Reply

Ads
Don't Miss

It’s EMPOW Weekend this September 30 and October 1!

By ignition.phSeptember 28, 2023

GAC Motor Philippines is hosting an action-packed weekend with activities highlighting its performance sedan, the…

All – New TVS Apache RTR 310 Launched in Bangkok, Thailand

September 25, 2023

Globe to Release Prepaid eSIM by End of the Month

September 19, 2023

Nitto Tires is the Official Tire Partner of the Great Philippine Overland Loop 2023

September 19, 2023
Ads
Our Picks

It’s EMPOW Weekend this September 30 and October 1!

September 28, 2023

All – New TVS Apache RTR 310 Launched in Bangkok, Thailand

September 25, 2023

Globe to Release Prepaid eSIM by End of the Month

September 19, 2023

Nitto Tires is the Official Tire Partner of the Great Philippine Overland Loop 2023

September 19, 2023
Ads
Ignition.ph
Facebook Twitter Instagram YouTube TikTok
  • Home
  • News
  • Features
  • Reviews
  • Motoring
  • Technology
  • Lifestyle
  • Videos
  • Good Finds
© 2017-2023 ignition.ph. All Rights Reserved. ignition.ph™ ©2017 ignition.ph

Type above and press Enter to search. Press Esc to cancel.

Go to mobile version