Coventry Motors Corporation (CMC), the sole authorized distributor of Land Rover vehicles, parts, and accessories in the Philippines, announced the release of its 200th Defender unit.
A year after the Asia premiere of its much-awaited return, the Philippine distributor gladly announces the milestone for the iconic SUV.
Leading in the regional sales for the Defender, Chris Ward, president of Land Rover Philippines, credits its success to the market’s fondness for the Land Rover brand and everything adventure!
“Launching the vehicle head-on with the Covid-19 situation, we were unsure of how the Defender line would initially take off. Not surprisingly, it was very well-received in the Philippine market. The amount of support of its enthusiasts for the brand was tremendous. Customers rushed to reserve their unit instantly after the reveal. The Philippines’ following for the vehicle keeps on growing as we see more drivers find the love for everything adventure — and that is what the Defender brand stands for.”
Chris Ward, president of Land Rover Philippines
“It is often said that — Land Rover talks about its ‘spirit of adventure,’ and this is the single most important quality of its vehicles,” said Land Rover Club of the Philippines President Robby Consunji. “We all know that the New Defender contains state-of-the-art technology to conquer the most difficult terrain. It is a statement of personal taste, a luxurious sense of style, and a die-hard passion for all-terrain adventure. For the owner new to the Land Rover Defender, your New Defender will take you to all the good remote, unexplored destinations and will open up new opportunities for you,” Consunji added.
A special handover ceremony was held at the Land Rover showroom for the release of the 200th vehicle.
Customers can start their journey towards adventure with the Defender 110 and 90 at All British Cars showrooms and personalize their vehicle with four Accessory Packs to choose from. The Urban, Country, Adventure, and Explorer Packs, each give the Defender a distinct character with a specially selected range of enhancements.
The All British Cars showrooms are located at EDSA Greenhills and 5th Avenue corner 24th Street, Bonifacio Global City, Taguig.