South Korean auto brand KG Mobility (KGM) has officially launched in the Philippines under the distributorship of The Covenant Car Company, Inc. (TCCCI). Formerly known as Ssangyong, the establishment of KG Mobility Philippines (KGM PH) was formalized in mid-Q3 2023.
“The establishment of KG Mobility Philippines is yet another testament to the ongoing partnership between both The Philippines and Korea. The Covenant Car Company Inc. is very pleased to offer our discerning Filipino car buyers these innovative, safe, and modern automobiles from KG Mobility. We are optimistic that the local motoring public will respond positively to our portfolio of product offerings, and we are likewise eager to grow KGM PH into a household name for expertly crafted, reliable, Korean-made automobiles,” said Amb. Jose L. Cuisia Jr., chairman of the board of TCCCI.
KG Mobility is backed by 70 years of expertise in SUV manufacturing and production. The company’s roots date back to 1954, and since then, the brand has built a reputation for being a premier Korean SUV manufacturer and specialist and one of the main pillars of the Korean automotive industry. Globally, KG Mobility exports its SUVs to 126 countries and global markets, with the Philippines as its newest destination.
“Products from Korea, including automobiles, are recognized around the world for their outstanding build quality, aesthetic refinement, and for being curated with expert oversight—merits which we are sure will endear Filipinos towards KG Mobility Philippines’ appealing lineup of vehicles,” said Mr. Ki Young Hwang, Executive Managing Director, KG Mobility Korea. “We look with anticipation towards the growth and development of KG Mobility Philippines. With our partners from TCCCI, the Filipino motoring public can expect a captivating lineup of new-generation KG Mobility SUVs and pickup trucks, while providing reliable, customer-oriented after-sales and technical support for a worry-free ownership experience.”
ANNYEONG, KG MOBILITY Philippines
For its initial offering, KG Mobility Philippines will be serving three of the five biggest segments in the local automotive industry. This is composed of five (5) new KG Mobility products, each with unique selling points, that are now available even before the public launch scheduled for the first quarter of 2024.
Presented at the media launch were the SUV Tivoli crossover SUV, the Tivoli Grand crossover SUV, and the Torres compact SUV, while the Rexton mid-sized SUV, as well as the Musso Grand Pickup, will be available by the end of the year.
Pricing for the KGM’s initial lineup is as follows:
Variant – (SRP) – Intro Price
- KGM Tivoli Verge MT – (P 938,888) – P 898,888
- KGM Tivoli Verge AT – (P 998,888) -P 998,888
- KGM Tivoli Prime AT – (P 1,198,888) – P 1,138,888
- KGM Tivoli Apex AT – (P 1,288,888) – P 1,248,888
- KGM Tivoli Grand Prime AT – (P 1,228,888) – P 1,188,888
- KGM Tivoli Grand Apex AT – (P 1,288,888) – P 1,268,888
- KGM Torres Apex FWD – (P 1,918,888) – P 1,868,888
- KGM Torres Apex AWD – (P 2,218,888) – P 2,168,888
- KGM Rexton Apex 4×2 – (P 2,298,888) – P 2,248,888
- KGM Rexton Highland 4×4 – (P 2,638,888) – P 2,588,888
- KGM Musso Grand Verge 4×2 MT – (P 1,248,888) – P 1,198,888
- KGM Musso Grand Verge 4×2 AT – (P 1,348,888) – P 1,298,888
- KGM Musso Grand Prime 4×2 AT – (P 1,568,888) – P 1,528,888
- KGM Musso Grand Highland 4×2 AT – (P 1,668,888) – P 1,628,888
- KGM Musso Grand Highland 4×4 AT – (P 1,938,888) – P 1,898,888
The Tivoli and Tivoli Grand crossover SUVs are powered by a 1.5L GDI Turbo engine, while the Torres is powered by a 1.5L GDI Turbo engine. Under the hood of the Rexton and Musso Grand is a 2.2-liter diesel engine.
Part of KG Mobility Philippines’ opening strategy is the establishment of a national dealer network that is designed to provide sales and after-sales support to clients in the country. Vehicles will be available for retail and service at select KG Mobility Philippines dealers starting Q4 2023, leading up to the official brand launch, which will take place in Q1 2024. The company aims to have twelve (12) operational KGM dealerships by the end of 2024. TCCCI, which is coincidentally also celebrating its 70th year, ensures that new KGM PH clients will have easy access to KG Mobility Solutions after-sales support via a string of KGM PH-accredited and authorized service outlets. KG Mobility Solutions provides customers with the necessary support they need, including swift, 1-hour service for periodic vehicle maintenance or home vehicle servicing packages that can be availed of for more specialized aftersales cases. Apart from these, each KGM vehicle comes with a 5-year / 100,000-kilometer vehicle warranty and 24/7 emergency roadside assistance via KG Mobility Philippines’ customer support hotline.
Expect to see the KG Mobility Philippines roadshow in leading business and lifestyle hubs in NCR for the remainder of 2023, which will expand to more areas in 2024.