Volkswagen Philippines celebrated the launch of its newest campaign, “We Move You,” with a performance featuring Gary Valenciano and a two-day showcase at the Activity Center of Trinoma in Quezon City.
Gary Valenciano, more popularly known as “Gary V” and “Mr. Pure Energy,” was recently tapped as Volkswagen Philippines’ newest brand ambassador, and the ideal personification of the carmaker’s “We Move You” campaign.
The partnership between Volkswagen Philippines and Gary V is the perfect blend of an extraordinary performer and an iconic automotive brand. Gary V has built a reputation as being a total performer throughout his 34-year career in the music, film, and television industries. Similarly, the Volkswagen brand has created and maintained a global heritage and tradition of manufacturing German-engineered automobiles designed for people and their families for 83 years.
In his opening remarks, Volkswagen Philippines’ President Felipe Estrella said, “The Santana, Lavida, and Lamando were all designed and built utilizing the 83 years of accumulated automobile knowledge of Volkswagen. This automotive know-how has been combined with more than 30 years of experience in building millions of cars per year in Asia’s largest automotive market. These cars are made in automotive plants that have done the process of building cars millions of times per year for more than 30 years. It is a tried, tested, and proven manufacturing process that has given birth to the Santana, Lavida, and Lamando cars that you see here. These VWs truly and absolutely embody the “Heart and Soul” that Volkswagen is known for and the Philippines is fortunate to be the only other market in Asia with access to these vehicles.”
Estrella concluded his speech by encapsulating the shared qualities of Gary V and Volkswagen: “Much like how Gary V makes us feel when he performs, we believe that Volkswagen vehicles have the power to excite and energize. In a Volkswagen, you will want to move, drive, and go places. With Volkswagen, We Move You.”
The year 2020 promises to be exciting for Volkswagen Philippines with more premium models suited to the Filipino motorist in the pipeline to be unboxed.
For more information about Volkswagen in the Philippines, visit www.volkswagen.com.ph.